10 Tips for Building a Marketing Strategy for a Cloud-Based Business

By July 31, 2018 August 1st, 2018 Insights
marketing strategy

Ads, ads, everywhere. To reach today’s consumer, you’ve got to get creative with your marketing strategy.

In fact, 71% of respondents said ads are more intrusive than they used to be. This means they’re not responding to traditional messaging.

It’s time to get creative to skyrocket your cloud-based business.

Here are the ten top tips to create a killer marketing strategy that’ll set you up for success.

1. Build a Brand

Step one: Create a brand worth remembering.

Your brand is the foundation for all your marketing messaging. It’s what will attract your target audience, give you a competitive edge, and make you memorable.

Here are the six steps to creating a successful brand:

  1. Determine your target niche audience
  2. Define your mission statement
  3. Do market research for your industry
  4. Ignite your brand’s differentiators
  5. Design your brand to match your mission and resonate with your audience

Follow these to a tee and you’ll build a brand worth following.

2. Find a Unique Voice

What’s your brand’s voice?

Define distinct adjectives that describe your brand’s voice. For example, is it:

  • Professional
  • Mature
  • Knowledgeable

Or is it:

  • Casual
  • Approachable
  • Fun

These are just ideas. Whatever you choose for your brand’s voice, make sure it matches the brand you created and your audience will get it.

The point of this is to make your marketing messaging stand out. Remember it’s good to be polarizing — You want to niche yourself down.

3. Create a Content Plan

You’ve heard it before: Content is king. But why?

The fact is, content marketing costs 62% less than outbound marketing… and generates 3x more leads.

So it definitely needs to be part of your cloud-based businesses marketing strategy.

Content marketing is so effective because it’s informative. Gone are the days of traditional outbound marketing…

In are the days of creating info-rich, stand out content.

Your marketing strategy needs a content plan. Here are the steps to make yours:

  1. Clarify your mission and goals
  2. Identify key performance indicators
  3. Get to know your audience
  4. Figure out where you’re currently at with content
  5. Decide on content types to focus on
  6. Allocate resources
  7. Create a content calendar
  8. Create the content
  9. Distribute and start marketing
  10. Track performance

This is a basic outline of everything you need. The most important thing is to create quality content and be consistent!

4. Be Consistent

If content is king, consistency is queen.

Your audience will need constant reminders of who you are and what you do. The only way to do this is to be consistent in your marketing strategy.

Marketing is about long-term gain — It rarely gets instant gratification or results.

So ask yourself: “How can I put systems in place for sustained consistency, no matter what else happens in my business?”

This might mean incorporating artificial intelligence. It could mean hiring a team.

Whatever solution you choose, make sure it’s going to give you the impact and ROI you need.

5. Focus on User Experience

Consumers are focused on getting exactly what they want in this world of endless options. And they expect you to deliver.

How can you provide as personalized of an experience as possible in your marketing strategy?

Here are the steps to take to ensure a personalized customer experience:

  1. Implement the right technology
  2. Gather as much data from your customers as possible
  3. Use the data to personalize across all marketing channels
  4. Always update and keep gathering data

Personalization is all about listening to the customer and acting on the insights.

6. Leverage Social Media

Let’s get social!

The best way to spread content organically, build an audience, and execute your marketing strategy is social media.

The key question to ask yourself here is: What social media channels are my target audience using?

Then identify what type of content they’re engaging with on these channels.

This will help you choose which channels to use. Then, how to create a content marketing strategy that will work on the platform.

Focus on one or two platforms when you first start your marketing strategy. This will ensure you can grow an audience and not spread your content thin.

7. Create a Feedback Loopback

How will you gather insights from your existing customers?

Make sure you have a feedback loop integrated into your marketing strategy. Here are the three steps to create a feedback loop:

  • Gather metrics. You can do this with surveys via email, on your website, or on social media
  • Learn from the metrics and get insights. This means identifying patterns
  • Apply the knowledge and insights to your marketing strategy

This will ensure you have continuous metrics to use for improving your marketing strategy.

8. Long-Term SEO Development

Search engine optimization will help your marketing strategy long-term by driving traffic to your site.

Naturally, conversions increase when you get more traffic!

To add SEO to your marketing strategy, you’ll need to:

  • Create page titles
  • Do keyword research and planning
  • Create meta tags
  • Submit your websites to directories

This will set you up for ongoing, long-term rankings in search engines to drive traffic to your site.

9. Build Your Website

Your cloud-based business needs a home base on the world wide web.

Build a website that is mobile first and focused on the user experience. This will be the end goal for your marketing efforts.

Driving traffic to your website and sales pages will increase brand awareness and conversions.

But your website needs to be on point and stand out from the competition.

Make sure it’s consistent with your brand, has a great load time, and the copywriting matches your unique brand voice.

10. Keep Testing and Improving

You can drive more sales with data than by staying in the dark. Make sure you have a plan in your marketing strategy to track relevant KPIs.

Remember, the best key performance indicators are:

  • Specific
  • Measurable
  • Relevant
  • Industry specific

Be picky when choosing your KPIs. Your marketing strategy will rely on their insights, so they need to give you the information you need.

Next Steps for a Killer Marketing Strategy

You are so ready!

You can now create your killer cloud-based marketing strategy. It’s all about building your brand, paying attention to your audience, and creating an amazing strategy based on feedback.

Still not sure where exactly to start? We’ve got you covered.

Check out our results-driven consulting to get support in building your cloud-based company’s marketing strategy.