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Insights

Learn How to Unleash the Power of Domain Data

By | Insights, Uncategorized

We teamed up with our friends at DomainsBot to share our best tips and highlight a few simple things anyone can do to use domain data more effectively.

The result is a whitepaper that you can download from here right now. We have tried to keep it simple and accessible, suggesting a few “low hanging fruit” steps that we believe would give positive results quickly, and be the starting point for a broader adoption of BI and stronger, data-driven growth.

In this whitepaper you will find inspiration to:

  • Discover new opportunities through competitive analysis
  • Use data to build personas and improve your customer experience
  • Find the real value of your marketing spending
  • Drive loyalty and retention with reactivation campaigns

DomainsBot and Open-i Advisors have helped some of the most successful companies in the domain and hosting industry use data more effectively to gain a better understanding of their market and customers, and to make smarter business decisions.

 

Download the Whitepaper today!

marketing strategy

10 Tips for Building a Marketing Strategy for a Cloud-Based Business

By | Insights

Ads, ads, everywhere. To reach today’s consumer, you’ve got to get creative with your marketing strategy.

In fact, 71% of respondents said ads are more intrusive than they used to be. This means they’re not responding to traditional messaging.

It’s time to get creative to skyrocket your cloud-based business.

Here are the ten top tips to create a killer marketing strategy that’ll set you up for success.

1. Build a Brand

Step one: Create a brand worth remembering.

Your brand is the foundation for all your marketing messaging. It’s what will attract your target audience, give you a competitive edge, and make you memorable.

Here are the six steps to creating a successful brand:

  1. Determine your target niche audience
  2. Define your mission statement
  3. Do market research for your industry
  4. Ignite your brand’s differentiators
  5. Design your brand to match your mission and resonate with your audience

Follow these to a tee and you’ll build a brand worth following.

2. Find a Unique Voice

What’s your brand’s voice?

Define distinct adjectives that describe your brand’s voice. For example, is it:

  • Professional
  • Mature
  • Knowledgeable

Or is it:

  • Casual
  • Approachable
  • Fun

These are just ideas. Whatever you choose for your brand’s voice, make sure it matches the brand you created and your audience will get it.

The point of this is to make your marketing messaging stand out. Remember it’s good to be polarizing — You want to niche yourself down.

3. Create a Content Plan

You’ve heard it before: Content is king. But why?

The fact is, content marketing costs 62% less than outbound marketing… and generates 3x more leads.

So it definitely needs to be part of your cloud-based businesses marketing strategy.

Content marketing is so effective because it’s informative. Gone are the days of traditional outbound marketing…

In are the days of creating info-rich, stand out content.

Your marketing strategy needs a content plan. Here are the steps to make yours:

  1. Clarify your mission and goals
  2. Identify key performance indicators
  3. Get to know your audience
  4. Figure out where you’re currently at with content
  5. Decide on content types to focus on
  6. Allocate resources
  7. Create a content calendar
  8. Create the content
  9. Distribute and start marketing
  10. Track performance

This is a basic outline of everything you need. The most important thing is to create quality content and be consistent!

4. Be Consistent

If content is king, consistency is queen.

Your audience will need constant reminders of who you are and what you do. The only way to do this is to be consistent in your marketing strategy.

Marketing is about long-term gain — It rarely gets instant gratification or results.

So ask yourself: “How can I put systems in place for sustained consistency, no matter what else happens in my business?”

This might mean incorporating artificial intelligence. It could mean hiring a team.

Whatever solution you choose, make sure it’s going to give you the impact and ROI you need.

5. Focus on User Experience

Consumers are focused on getting exactly what they want in this world of endless options. And they expect you to deliver.

How can you provide as personalized of an experience as possible in your marketing strategy?

Here are the steps to take to ensure a personalized customer experience:

  1. Implement the right technology
  2. Gather as much data from your customers as possible
  3. Use the data to personalize across all marketing channels
  4. Always update and keep gathering data

Personalization is all about listening to the customer and acting on the insights.

6. Leverage Social Media

Let’s get social!

The best way to spread content organically, build an audience, and execute your marketing strategy is social media.

The key question to ask yourself here is: What social media channels are my target audience using?

Then identify what type of content they’re engaging with on these channels.

This will help you choose which channels to use. Then, how to create a content marketing strategy that will work on the platform.

Focus on one or two platforms when you first start your marketing strategy. This will ensure you can grow an audience and not spread your content thin.

7. Create a Feedback Loopback

How will you gather insights from your existing customers?

Make sure you have a feedback loop integrated into your marketing strategy. Here are the three steps to create a feedback loop:

  • Gather metrics. You can do this with surveys via email, on your website, or on social media
  • Learn from the metrics and get insights. This means identifying patterns
  • Apply the knowledge and insights to your marketing strategy

This will ensure you have continuous metrics to use for improving your marketing strategy.

8. Long-Term SEO Development

Search engine optimization will help your marketing strategy long-term by driving traffic to your site.

Naturally, conversions increase when you get more traffic!

To add SEO to your marketing strategy, you’ll need to:

  • Create page titles
  • Do keyword research and planning
  • Create meta tags
  • Submit your websites to directories

This will set you up for ongoing, long-term rankings in search engines to drive traffic to your site.

9. Build Your Website

Your cloud-based business needs a home base on the world wide web.

Build a website that is mobile first and focused on the user experience. This will be the end goal for your marketing efforts.

Driving traffic to your website and sales pages will increase brand awareness and conversions.

But your website needs to be on point and stand out from the competition.

Make sure it’s consistent with your brand, has a great load time, and the copywriting matches your unique brand voice.

10. Keep Testing and Improving

You can drive more sales with data than by staying in the dark. Make sure you have a plan in your marketing strategy to track relevant KPIs.

Remember, the best key performance indicators are:

  • Specific
  • Measurable
  • Relevant
  • Industry specific

Be picky when choosing your KPIs. Your marketing strategy will rely on their insights, so they need to give you the information you need.

Next Steps for a Killer Marketing Strategy

You are so ready!

You can now create your killer cloud-based marketing strategy. It’s all about building your brand, paying attention to your audience, and creating an amazing strategy based on feedback.

Still not sure where exactly to start? We’ve got you covered.

Check out our results-driven consulting to get support in building your cloud-based company’s marketing strategy.

New Whitepaper: Improving Your Domain Business & Driving More Sales with Data

By | Insights

Want to know how to use domain data to drive more domain sales but don’t know where to start? You need to read this new whitepaper from Open-i Advisors and DomainsBot which provides crucial insights and practical suggestions.

Learn how to:

  • Use competitive analysis to discover new opportunities
  • Build realistic personas with data to improve your customer experience
  • Spend your marketing dollars more effectively
  • Drive loyalty and retention with reactivation campaigns
Domainsbot-openiadvisors-domain-whitepaper

Transform your domain business by putting data at the root of it.

Download the Whitepaper Now

Getting Your Data Under Control Before the GDPR Deadline

By | Insights

Europe’s General Data Protection Regulation – comes into effect May 25, 2018, bringing with it new rules around data collection, storage and usage.

With data breaches making headlines on a regular basis, consumers are rightfully wondering how data is being collected, stored and used. The General Data Protection Regulation (or “GDPR”) is the European Union’s attempt at tackling this issue with a new rules around the collection, storage and processing of the information of EU Data Subjects – including end users, customers, and employees.

GDPR goes into effect May 25, 2018, and the penalties for GDPR non-compliance can amount to up to €20 million, or four percent annual global turnover – whichever is higher.

It’s very important to ensure your organization is compliant and this post will help you understand how to get your data under control before the GDPR deadline. Read More

3 Times Data Solved Real World Business Problems

By | Insights

You might hear phrases like “data is the new oil”, but you might not know exactly how to make the most of data in your own organization. Being data-driven is more than just seeing a few canned reports at the start of each day or week. Over the past few months here at OiA, we’ve helped many companies and non-profits combine strategy with a data-focused approach to help them solve real business challenges.

Here are some examples of challenges that we helped solve using our data-oriented approach. Read More

5 Data Analysis & Machine Learning Trends your Business Should Know for 2018

By | Insights

By David Hamilton, Consultant, Open-i Advisors

Data analytics and machine learning are among the most exciting fields in computer science – and the cutting-edge research going on in these fields is applicable to real-world business problems. With the new year upon us, we wanted to outline some of the interesting areas where big data and machine learning is having a major impact on businesses.

Here are the trends we think every business should be aware of. Read More