Open-i Advisors (OiA) recently opened our first office in Louisville, KY, home of the Kentucky Derby, and a growing hub of entrepreneurship across the state and the region. One of the pillars contributing to the growth of entrepreneurship is Story Louisville, one of the city’s first coworking spaces for independent, remote, and creative workers.
Story founder and Chief of Happiness Natalia Bishop met Taylor Tricarico, OiA’s Managing Partner, when Natalia was still a solo entrepreneur sharing a small studio space with like-minded creatives. “We connected on the mission of Story and Story Labs. Taylor started asking about needs, pain points” said Natalia. Natalia’s big-picture thinking helped Story expand from her first shared studio space, to their first location on the second floor of a building on Market Street; but, Natalia had even bigger plans and she knew she needed help to reach the next level.
Taylor balanced out Natalia’s big vision and idealistic thinking, with practical solutions and next steps to help her meet her goals. Taylor and OiA were able to take Natalia’s dreams for Story, and translate them into a concrete plan. Taylor was also able to bring in the expertise of the full OiA team, as Story needed them.
Natalia felt like Taylor was in the trenches with her every step of the way. Taylor became an honorary team member and her contributions were invaluable, as Story moved into their second location: a three-story, 30,000 square foot, mostly booked, downtown coworking space sponsored by Microsoft.
If you know of a small business with big dreams, it is worth reading about Story’s inspiring growth and the difference outside advice can make. Reflecting on Story’s growth and its engagement with OiA, Natalia said, “I wish I would have recognized the value of the investment earlier, so I wouldn’t have had to struggle as long. It is obviously an investment, but it also pays off. I wish I hadn’t hesitated as long.”
Download the case study here.